The fastest way to earn extra cash through your website is through a pay per click advertising campaign. There are two ways you can utilize PPC ads on your website. The traditional method was developed by Google through its AdSense program. It involves physical pay per click ads appearing on your website. These ads can take the form of banners or advertisements in the side columns.
The newer, more innovative method to put pay per click ads on your website is the In Text method. In Text PPC ads appear as links in your website content. They differ from other links you have on your website because they are underlined twice instead of once. Also a small bubble with additional information opens whenever the mouse cursor is over the PPC ad. The information gives the advertiser a chance to grab some traffic from your website while allowing your visitors to avoid unwanted PPC ads by not clicking on them.
In Text ads are quieter, and they keep your website free of images you might not approve of. They make a great addition to the traditional ads you might already have. They don't take up any extra space on your website either, so you're free to have as much content on the page as you want.
When you're ready to implement a pay per click advertising campaign on your website, start by researching the various PPC ad networks. Some use the AdSense method, while others, like Infolinks, use the In Text method. Choose a PPC advertising network with a method that sounds like it will work best for you.
As you're setting up your PPC ad account through the network, one of the things they will probably ask for is your list of keywords. Keywords are the phrases that people type into a search engine to find you. These keywords should be about 2 to 5 percent of the words on each of the pages on your website. If you utilize keywords properly on your website, you'll draw in plenty of traffic. The more people who visit your website, the more chances you'll have for someone to click on an ad and earn you money.
Infolinks leads the In Text advertising industry by guaranteeing the highest paying In Text pay per click advertising. The Infolinks algorithm objective is to yield the highest eCPM possible, thus ensuring the highest revenue, guaranteed.
Source: http://karyabumisentosa.blogspot.com/2010/04/pay-per-click-campaign.html
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