Mobile Marketing - Hitting the Bullseye!!

For long, marketers in India wanted to do more targeted promotion and publicity, but focus on traditional media—such as print and television—bunged them from doing so. Mobile marketing does not jus have wide reach but is a way too cost-effective in comparison to other promotion tools like print and television..mobile advertising is the need of the hour and advertisers can be sure their ad has been seen by the consumer, which is not the case with TV or print.

In India, over a hundred mobile value-added services (VAS) and it companies are operational to bring more innovative and inventive solutions on the mobile and keep advertisers abreast of new technologies being launched. “With almost every third person in India being mobile now, mobile marketing becomes the most effective channel to reach the end user. The cellular subscribers have outnumberd TV sets and desktop/laptop population. operators and advertisers have begun to realize significant optimism in its(mobile promotion) effectiveness to endorse their goods and services.

India, has 400 million mobile subscribers and the figures are growing with every passing day. This development has interestingly encouraged several FMCG (fast moving consumer goods) companies, banks, magazines and TV stations,media companies in the country to widen their promotions to the mobile phone platform. No other medium has this reach. It (mobile) being a personal device, a basic form of advertising through a mobile application can be effective if used in a more targeted and contextual way.

"With the introduction of 3G, a standard transformation is expected in mobile advertising." 3G would bring with it, new avenues for promoters such as rich media content and video on the mobile phones. 3G would bring a revolution in the mobile industry where advertisers would be able to to subsidize the cost of downloading rich media content by subscribers.

Where the whole telecom industry is banking on MVAS and Mobile Marketing mobiesta is a lifestyle application that has come out in the market recently and is moving in the set course already. Almost every telecom player is focusing on the daily needs of infotainment for the subscribers. Mobiesta(a mobile application) however comes with a breakthrough by providing a platform to disseminate localised information through GPRS connectivity on mobile handsets for the first time ever in India. Mobiesta a mobile advertising application has a first movers advantage with its Mobile App that provides information in 9 cateogories. Marketing through mobiesta is done in 9 cateogories…

Mobiesta(lifestyle app) has 9 exclusive categories catering to all the sectors in the market like shopping, entertainment, food, leisure etc. mobiesta is a fastest way for a promoter to reach its target market.

Mobiesta, your lifestyle App is an easy exciting way to search information on YOUR MOBILE PHONE.

Source: http://mobiesta.blogspot.com/2010/08/mobile-marketing-hitting-bullseye.html