Optimized product offerings through mobile analytics functionality

ESPOO (Financial Updates): The Nokia announced that it has signed an agreement to acquire Motally Inc., a privately-held US-based company.

According to a statement issued by the Nokia here on Friday, the Motally's mobile analytics service offers in-application tracking and reporting, and is designed to enable developers and publishers to optimize the development of their mobile applications through increased understanding of how users engage.

The service offering is planned to be adapted for Qt, Symbian, Meego and Java developers, and Nokia plans to continue serving Motally's existing customer base, said in the statement.

"The acquisition underpins Nokia's drive to deliver in-application and mobile web browsing analytics to Ovi's growing, global eco-system of developers and publishers, enabling partners to better connect with their customers and optimize and monetize their offering", said Marco Argenti, Vice President, Media, Nokia.

The transaction is subject to customary closing conditions and is expected to close during the third quarter of 2010.

Source: http://eshfaaq.blogspot.com/2010/08/optimized-product-offerings-through.html