Wall Street Journal: "Advertising in books will introduce a whole new set of relationships into the publishing ecosystem. Ad agencies will be involved in creating a standard form for digital ads. Technology companies will be crucial to implementation. A new set of contracts will have to be created to manage these new costs, revenue sources and control rights."
Source: http://erenehan.blogspot.com/2010/08/ads-in-ebooks-count-on-it.html
Showing posts with label Advertising (In-Book). Show all posts
Showing posts with label Advertising (In-Book). Show all posts
Wednesday, August 18, 2010
Ads in eBooks - Count on It
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Advertising (In-Book),
Forecasts
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