How To Increase The eCPM Value Of Your Google Adsense Account

Effective cost per thousand impressions (eCPM) is a familiar term
for Google Adsense users. I am a Adsense user and started making a nice
amount of money by using it on my blog. In last few months, I had seen
some drop in the eCPM value for my Google Channels. After analyzing the
details, I found some of the ways to increase the eCPM value to double
the revenue from Google Adsense program.

1) Properly locate the Google Ads

As we know that eCPM is the effective cost  per thousand
impressions which means, if the ad impression happened for 80,000 times
and you got a revenue of $250 from that in that case the eCPM is 250 /
80 = $3.12. With the simple mathematics it is clear that eCPM is
directly proportional to the revenue and inversely proportional to the
ad impression.

For generating a good revenue from google ads, you will have to put the
ads at proper location which is also known as the best part of your
blog post. Try to put a text ad of 300 x 250 at the start of the post
or end.

2) Increase the Page CTR

When someone clicks on the ads placed on your blog, you will get
money out of that. Money means revenue which is directly proportional
to eCPM. Now use different types of ads like text, image, video on your
blog and place the ads in between the post.

3) Use effective formats of Ads

The formats we’ve found to be the most effective are the 336×280 Large Rectangle, the 300×250 Medium Rectangle, and the 160×600 Wide Skyscraper. Try to use text ads because they serve more options to the viewer and they are very much relevant to the site.

Source: http://moneynet888.blogspot.com/2009/12/how-to-increase-ecpm-value-of-your.html

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What Happens When You Use High-Paying Keywords?

you get high ecpm numbers like the ones shown below:

the more higher your ecpm numbers the more money you will earn per click!

Source: http://theadsenseconsultant.blogspot.com/2010/01/what-happens-when-you-use-high-paying.html

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Click Through Rates & ECPM's

Here is a quick look at my Adsense numbers for today!

It is my intended goal to have at least a 10% click-through-rate.....

As you can see from the screenshot above my ctr rate is better than I expected!

As an average number I have seen postings from others saying that a 2% click-through-rate is what one should expect to get on the average.

Of course having a high ctr means that visitors to my site are clicking on the ads which means that either the ads are relative to the content on my sites and / or the ads that are appearing on my sites are appealing enough to get visitors to click on them. I also did some research on my sites to find what keywords that were related to my site were getting as far as web traffic was concerned. I made a customized list Of popular keyword & search terms for my own sites and you are seeing the results from the screen shot above. Basically what this involves is finding the most popular keyword search terms that people are typing into the search engines and putting those keywords in my site(s). I also do this kind of work for my clients as well but I also have done this for myself.

If you are having a low ctr rate with your blog it means that the visitors to your site are not clicking on the adsense ads that are appearing on your site. There could be a number of reasons for this. The google adsense ads that are appearing on your site may not be related to the content on your site and that is one reason that visitors to your site are not clicking on the ads. To solve this problem you have to use more popular keyword search terms that are related to the content of your site(s) and then watch as your click-thru rate(s) increase.

Another thing that you should take a look at are your ecpm rates as well. The ecpm rates mean the average cost per thousand clicks. It's a very complicated thing but to make it more simple, the higher your ecpm rates are that means the higher you earnings per click! As you can see from the screen shot above my ecpm rates are at least $50 or better!

So how do you get higher ecpm rates? The answer is that you have to put more high-paying keyword content into your site(s) so that you will earn more per click when visitors to your site(s) click on your Google Adsense Ads.

I have been using my own high-paying keyword list to put more higher-paying keyword content into my sites and you can see the results that I have gotten by looking at the screen shot above.

So if you want to earn more Google Adsense earnings per click then you will have to put more higher-paying keyword content into your site(s) so that you will be earning more per click.

Source: http://theadsenseconsultant.blogspot.com/2010/01/click-through-rates-ecpms.html

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