Director of Product Marketing, Nokia with Windows Phone Vacancy

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Director of Product Marketing, Nokia with Windows Phone-MAR000000MX

Job Marketing & Sales Development
Primary Location US-San Diego
Organization Smart Devices
Schedule Full-time
Job Level Director
Job Type Experienced
Employee Status Regular
29 Sep 2011 05:29:00

Description

"Connecting People" is at the heart of the Nokia brand. Nokia is the world's number one mobile solutions company, connecting more than 1.3 billion people every day. Mobile maps, apps, music, media, messaging and more are explored and presented here in a comprehensive mobile solutions world.

Nokia's people ambition is very clear: an advanced integrated company built upon trust and accountability, great leadership and common values. We understand people's desire to join a dynamic and innovative team, where your ideas are valued and your creativity is nurtured. Our future is your creation.

Leadership of WP product marketing activities for North America, represents Product Marketing in the region and shapes and drives activities for the success of WP product launches in USA / Canada. For own program, crafts consumer value proposition, messaging and positioning for the products in scope. Drives product marketing activities to deliver compelling and differentiating promotion and product positioning according to the consumer value proposition. Leads product launch planning with strong consumer focus. Ensure effective program management of a cross-functional team incl. Interfaces throughout North America SU and LSUs. Key responsibilties:

Product marketing planning
•Define and test the consumer value proposition and driving product marketing as a part of the launch planning (promotion P). Ensure consumer value proposition is consistent across touchpoints
•Develop product positioning and messaging that differentiates your products in the market
•Develop the strategy and manage the marketing programs that drive demand for your products
•Work closely with the Marketing team to create compelling campaign briefs and 360 marketing plan based on the consumer value proposition
•Plan and drive the product lifecycle to support consumer dialogue and active usage during Solution ownership and to retain consumers
Launch program planning
•Ensure that Nokia products are launched and sustained in the best possible way to maximize business and brand results while achieving the desired strategic market impact through the entire product lifecycle
•Ensure timely and high quality deliverables of each launch program
•Provide consistent and clear tracking & reporting on launch program status and results, and actively flag any gaps or deviations in the status
•Build a professional risk management plan with action plans to mitigate the risk. Proactively assess and address the impact of changes
Leadership of a cross-functional program team at the global level and work closely with the SU and LSU teams
•Lead global product launch planning with involvement in cross-entity teams, channel and geography teams
•Create and lead the cross-functional team according to Nokia values and inspire the team to perform to their best ability
•Ensure active communication flow and efficient practices within the program (horizontally and vertically)
Qualifications

Understanding of marketing touchpoints, marketing communications objectives and consumer needs/insights, with ability to integrate these elements into a holistic product marketing plan.
Excellent presentation, process and project management skills.
Strong commercial understanding, including business case creation, competitive analysis and business modeling.
Very good understanding of Nokia's complete offering and what it takes to bring them to the market (channels, trade customers, consumers).
Bachelor Degree in Marketing or related field required. Masters preferred.
Minimum 10 - 15 years experience.
"Connecting people" is the heart of our brand. This is why Nokia is respected and recognized worldwide. Our people shape and create future technologies. This is something we are proud of, and so will you.

We offer a dynamic learning culture that nurtures openness, transparency, with endless opportunities for competence development. We reward the results of your success.

We cultivate a flexible culture that embraces the uniqueness of everyone's life. Our resources support the mobile way of working and make it possible to arrange your day in the way it suits your career and personal demands.

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For More Information and apply online visit : Nokia Careers or Nokia.com
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Source: http://employmentportal.blogspot.com/2011/09/director-of-product-marketing-nokia.html