What is Google Adsense?

There are lots of way to make money online. I personally highly encourage amateur blogger to start with an advertising program called google adsense.If you stay in Malaysia, i would recommend another name Nuffnang. The reason is simple, google is a well-known search engine,they get lots of traffic and advertisers, while adsense is easy to use and lots of marketing experts have already made tons from google adsense alone.

If you don't already have an adsense account, you can go to http://www.google.com/adsense
(Don't Apply Yet, Read on.)

Google Adsense in a nutshell is an online advertisement being put in some html script code on your webpage. When people click on those ads you earn the money. Once a month Google will either send you a check or make a direct deposit into your bank account for the money that you earned (as long as you've earned at least $100).

In order to understand more about Adsense, it is actually related to another Google program named Google AdWords. Google AdWords are those text-only ads that often appear on the right hand side or top of Google's search results page when you search Google.They are powerful because they are targeted.

Advantage of using blogger.com:
To apply an adsense account, you will need a professional looking website. However, if you have a blog from http://www.blogger.com/ , you can actually get the account within 24 hours. I tried it myself, getting an account is easy and quick from blogger, but do remember to post a few things before applying.

Another important point for amateur blog to follow is to read the rules/policies of adsense at the webpage.

Before having your strategy making money online, it is important to understand the details of Google Adsense. When you login into your account and look at the reports, you'll see a few abbreviations, these are important to understand in order to maximize your profits.

1. Page Impressions
When somebody clicks on your blog, Google counts that as one page impression. And if that same person browses 10 pages of your site, it is counted as 10 page impressions.

2. CTR
CTR stands for Click Through Rate. It is the number of times the ad is clicked on divided by the number of times it is displayed. For example, if you had 2,000 page impressions, and those 2,000 page impressions resulted in 200 clicks, that is a 10% Page CTR (200/2000 = 10%).

3. Page eCPM
eCPM stands for Effective Cost per Millie. Millie means thousand. CPM is what the old world of banner advertisements used in pricing their ads. If a site had a $10 CPM it means that you as an advertiser would pay $10 for every 1,000 page impressions that your ad was shown on.

With AdSense, eCPM is telling you how much you will earn on average for every 1,000 page impressions. For example, if you have a $25 eCPM, you will earn $25 for every 1,000 page impressions on your site. Google shows you this figure so you can get an idea of how much more they are paying you than a banner advertising network will pay you.

Source: http://mystockfolio.blogspot.com/2009/12/what-is-google-adsense.html