Friday, May 21, 2010

Adsense Alternatives

Adsense is an ad revenue sharing program instituted by Google as well as many other companies. Adsense is nothing but an integrated code, which webmasters or the owners places in their website. It takes at-least a day for the ads to show up on your website from the day you placed the code. As users visit your site and click on those ads and you will achieve a share of earnings based upon those clicks. The Adsense code generates ads that are targeted towards the keywords used on your website, ensuring that the links are relative and meaningful. The more technically advanced is your adsense, the more relative links will be produced.



However, when using Adsense, the first thing you should do is to read their terms of service and ensure that you are not violating their terms. For example, ads may not be placed on sites that have certain content, such as gambling, drugs or sexual context, so be sure to understand the rules before setting up the code on your website.



There is a limit on how many different ad units you may display at once on your pages or you can determine by yourself how many ads should be placed. They also have a referral program, search box, and tools that you can incorporate with your adsense to earn additional revenue. Be sure to read the terms of use thoroughly to make sure that you don’t exceed the limit of ads on your website.


I will discuss later, how to add adsense on a blog or a website in details in the article “Integrate Adsense in Blogs & Websites”.


Google Adsense is the most profitable and popular adsense program. It is a contextual advertising network and even babies can make enough money if they follow the Guideline and TOS (Terms Or Conditions) thoroughly. Like every other adsense, this service is also free and just requires a good website or blog to start with.


Among the other guidelines the most likeable and hated, though not unjustified, are the following two:

i)                    Banned for illegal activity ( Not meeting context guideline)

ii)                   Using Google Adsense while promoting an alternative network in a website.



Many webmaster fail for the first reason to apply for Google Adsense. And not to mention you have to run a website smoothly and within their guideline to be approved to even place an advertisement. A bit harsh, if you ask me.



Fear not we have alternatives, which are impressive compare to Google’s.





1. AdBrite: Not even near in respect of vast advertisement selection of Google and Clicksor but suitable for beginners. In addition they offer inline page links as well as full page ads which offer an excellent way to monetize all the traffic to your site rather than only the clicks on ads. Their eCPM (Cost Per 1000 Impression) & CTR (Click Through Rate) are also very competitive. They have more relaxed terms and conditions than other Adsenses and one of the oldest company in the market.


A publisher can set his own ad rates, and approve or reject every ad that is purchased for his site. AdBrite also enables to instantly sell ads to the visitors via a "Your Ad Here" link, along with selling through AdBrite's marketplace and sales team.


AdBrite automatically handle serving, scheduling, billing, customer service, and sales of your advertisements. AdBrite also lets you select your own minimum bid prices and give you the option to show an alternative adsense service, such as Clicksor, when bid prices fall below your minimum requirement.


2. Bidvertiser: Unlike many others Bidvertiser let you decide the design and outlook of the advertisement that is been placed on your site. Bidvertiser could be a good alternative though the price rate is not even near of Google.


Bidvertiser also offer tools to retain high quality advertisement for your website and also an opportunity to block unwanted advertisement automatically or manually.
Many claims to be banned from Bidvertiser without any reason what so ever. But in their forum they specifically drawn out the causes why and all are quiet legimate. If you are trying to click your own ads and try to earn money, do not bother.


3. Infolinks: Infolinks is one of the new and fast rising alternatives who specialized in “In-Text-Advertising”. Infolinks search for keywords that are suitable to advertisement in your text-articles and convert them to linkable advertisements. When a user clicks the said link you get paid.


The moist noticeable part is, Infolinks can work effortlessly with other ads services in single website. You can fill the banner ads with AdBrite or Bidvertiser and reserve the In-Text-Advertising for Infolinks. Many try to implement Infolinks and AdBrite both to In-Text-Advertising. Though I would advice, if you are new to this field, then don’t try this. To implement two different service in a same category is a mark of masters, not novice.


4. Chitika: Chitika is one of the best merchandising company in the world. What is different about Chitika is, they show active advertisement boxes rather than standard boxes, many other services show. For example, if a post of your website is discussing a product in general then user will get an active box advertising the same product or a competitive product. If user somehow buys the product then you will get commission.


But now Chitika also offer a service named Premium Ads, which predicts click to select ads and improve the chance to click and earn daily more revenue. You can also ads on targeted products based on visitor trends and you can also turn it of automatically to show an alternative to achieve greater revenue.


5. Clicksor: One of the leading services in small publishing adsense. Their cost per click is high enough to rival even google. Rules and regulation are also more relaxed than google. For example, unlike google, they tolerate up to a single pop-ups or DHTML code in a page.


The main problem they have is the statistics they provide of a specific website, where their ads are active is not totally correct sometimes. But their single account, like others, allows multiple websites. Clicksor also have problem with accepting domains outside North America and England.


6. AdToll: AdToll pays on Cost-Per-Click basis. The main advantage is that you can use your income as publisher to purchase advertisement to globalize and promote your own website. Such benefit is rare compare to other alternatives.


AdToll uses Peel-Away-Ads technologies on the top right corner of a website. As a matter of fact, its click-usage is more than the other for this sole technology because it draw more curious visitors to click on the ads.


7. Exit Junction: Exit Junction has unique way to monetize ads revenue compare to other alternatives. Unlike others they show ads when a users leave the website rather than when they enter. It is more useful like when user only visits for few second and leave with monetize your published ads.
Exit Junction also covers all the country of the world and they have many payout methods.


8. Yahoo Publishing Network: Yahoo Publishing Network promise you the most suitable google alternatives. Even their Rules and TOS are almost same. They also have $ 100.00 minimum payout.


Although their system not publicly accepted, has been under beta test for 3 or 4 years at-least. Not to mention, no active steps been taken to release it in full version. Yahoo is very selective in accepting advertisers and publishers. Even when you register, they even won’t bother to reply to you. That’s why YPN is so low-ranked in my list.


9. Value Click Media: The main deference between Google Adsense and VCM is acceptance of advertiser. Where google accepts all advertisers, whether it is a small or large company, VCM only accepts large and top-level advertisers.


So, as a publisher your website have to be very good in context and visual to be accepted on VCM. Though once you have been accepted, you will have very high paying ads in your website.


10. Kontera: Kontera is many ways look like Infolinks. They are even more graphical than Infolinks. Like Infolinks Kontera is also a contextual ad service. But the no. of advertisers are not much compare to Infolinks and above all eCPM and CPC is not high enough.


Though you have the option to negotiate the revenue percentage later in the process, if your websites are making a continuous revenue per day. Kontera representatives are very friendly and ready to feed you all the time. You can work with your website in a relaxed way.


You can work with a single alternative or can work with multiple, simultaneously. What even suits you, only you can tell and it depend on the context of your website. Only Rules and TOS are the most important to remain active.

Source: http://netmoneyincome.blogspot.com/2010/05/adsense-alternatives.html


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