NEWS FROM WORLD: The Philippines' Data Contribution Positions It as a Mobile Data Leader in the Region

A new Post "The Philippines' Data Contribution Positions It as a Mobile Data Leader in the Region - Frost & Sullivan" was written on the August 26, 2010 at 8:48 am on "Press Release – Buzz Issue.".

!! ~ Endorsed By CICT, Frost Sullivan Returns To Manila To Host The
Nation's Telecom Industry At The Philippines Telecoms Summit ~ !!

MANILA, Philippines, Aug. 26 Buzz-Issue.com- The Philippines remains a
huge prepaid mobile market. This trend is expected to continue until
2015. However, the rise of mobile internet and broadband is likely to
influence an increase in postpaid numbers in the same period, says
_Frost Sullivan_.

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All three major operators in the Philippines use GSM system. 3G
services were introduced by Smart and Globe in 2006 and by Sun
Cellular in 2008 but did not gain major traction. With smartphones and
faster data speeds from High Speed Packet Access (HSPA) stimulating
adoption in 2009, 3G connections accounted for about 6% of the total
market share. _Frost Sullivan_ expects this number to grow robustly
to 28% by 2014, excluding mobile broadband.

Speaking about the prospect that the nation's telecommunication sector
holds, Nitin Bhat, Partner at _Frost Sullivan_ says, "We forecast
that data as a whole will rise to 55% by 2015 and non- SMS data will
rise to 22% of the total data, as increasing voice usage, SMS bundling
and mobile internet adoption contribute to the data portion of the
average revenue per user (ARPU). However, both these numbers have
upside potential based on the continued success of operators' mobile
broadband offerings. The mobile operators would need to upgrade their
back-haul networks to cater to this increase in the data traffic while
not aggravating a dumb pipe risk."

At present, mobile data already comprises of over 50% of ARPU in the
Philippines with non-messaging contribution currently at an estimated
level of 7%. The country also has the highest data usage figures in
this area with 54% of the total data usage in the region coming from
the Philippines.

Future revenue growth is expected to be driven by wireless broadband
adoption and the possible entry of more wireless competitors.
Moreover, the regulatory reforms underway promise rising competition,
leading to further growth opportunities in the Philippines telecom
market.

To discuss more on the potential growth opportunities in the
Philippines Telecoms industry, _Frost Sullivan_ will be re-visiting
the highly competitive telecommunications nation with its,
*Philippines Telecoms International Summit 2010*. The summit will be
held in Manila on *September 21, 2010* at the *Peninsula Manila
Hotel.*

A key representative from the Commission on Information and
Communications Technology (CICT), Office of the President of the
Philippines will grace the summit as the guest of honor and deliver
the opening keynote address on policies, plans and priorities for
developing 3G Network nationwide in the Philippines.

The summit will also feature the national regulator, Commissioner
Gamaliel A. Cordoba of the National Telecommunications Commission
(NTC), who will elaborate and provide a status quo on the key policies
and regulatory Initiatives in preparing for nationwide adoption of
broadband services in the nation.

Endorsed by CICT, the summit will address topics ranging from
optimizing operations support and billing support systems (OSS/BSS)
platforms, maximizing return on investment (ROI) for complete OSS/BSS
transformation, monetizing the next generation network along with many
insights from local operators on internal challenges and regional
counterparts on untapped opportunities in the country.

A highlight at the summit will be the International Analyst assessment
presented by _Frost Sullivan_ that will illustrate the issues and
challenges in the Mobile Broadband Market in the Philippines.

The day-long summit will bring together senior executives from the
country and the region to discuss strategic and tactical issues faced
by the industry. Hear from our line-up of experts as they share their
experience and insights on striking the right chord with your
customers. Speakers include representatives from Amdocs, Bakrie
Telecom, Bayan Telecommunications, Dialog Telekom, Planet Online Laos,
Subex, Qualcomm and others, along with senior analysts from _Frost
Sullivan_.

Intec is a strategic partner, Clarity and Qualcomm are gold sponsors
for the summit, while Amdocs and People(XS) and Subex are the partner
sponsors. Dialogic is the exhibitor sponsor for the summit.

Wall Street Journal Asia is the official newspaper for the summit,
ZDNetAsia is the official online media partner, PR Newswire is the
official newswire.

TelecomAsia and Wireless Asia are the official media partners, The
Telecom Channel is the official TV partner, Management Systems Asia is
the media partner and Developing Telecoms is the supporting media for
the summit.

To register for Philippines Telecom International summit, email your
requests to neethiya.sadagopal@frost.com

For more information on the summit agenda, visit,
http://frost-philtelecom.com

*About* *_Frost Sullivan_*

_Frost Sullivan_, the Growth Partnership Company, enables clients to
accelerate growth and achieve best-in-class positions in growth,
innovation and leadership. The company's Growth Partnership Service
provides the CEO and the CEO's Growth Team with disciplined research
and best-practice models to drive the generation, evaluation, and
implementation of powerful growth strategies. _Frost Sullivan_
leverages over 45 years of experience in partnering with Global 1000
companies, emerging businesses and the investment community from 40
offices on six continents. To join our Growth Partnership, please
visit http://www.frost.com

SOURCE Frost Sullivan