Vintage Clip Art Image - Household Fairy

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This one is a recent find, that I'm thrilled to share with you! I've known about this one for awhile and I was finally able to locate one at a reasonable price. This is The Modern Household Fairy, an antique advertisement for Sapolio soap. Isn't she beautiful?!! I just adore her gorgeous wings and the little star on her head. So pretty!

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Source: http://graphicsfairy.blogspot.com/2010/08/vintage-clip-art-image-household-fairy.html

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Advertisers Eying Digital Comics

Are digital comics the next big thing in online advertising? According to the marketing website Clickz, major comics publishers and digital comics providers are currently exploring that possibility. But by "advertising" we don't just mean a pop-up ad for a dating site on your digital issue of Iron Man. The article "Digital Comics Show Potential As An Ad Platform" explores all the marketing possibilities, which include advertiser sponsorships for free first issues and custom comics like the recent Inception: The Cobol Job -- which was essentially a free advertisement for the movie.

Why would ads on digital comics potentially perform better than print? Well, if the same demographic & keyword targeting technology was used on the digital comics reader as is currently used on Google, Facebook, etc., ads specifically aimed at the user could flash at the bottom of their comic book. So instead of blindly advertising Yum Yum Bars to the average Superman comic reader, you could target that ad to the contingent most likely to enjoy Yum Yum Bars. Further, you could track user engagement by how many people clicked through to the Yum Yum Bars site.

Advertising on digital, from a marketing research standpoint, is a far more exact science than advertising in print.

Then there is the whole concept of integrated marketing, which is touched upon by the sponsorships & custom comics mentioned earlier.

SAMPLE INTEGRATED MARKETING CAMPAIGN FOR YUM YUM BARS
1. Three-way partnership between digital comics provider, comics publisher, and Yum Yum Bars. The digital comics provider furnishes the advertising platform, and the publisher furnishes the content.

2. Free digital download of "Strongman" #1 sponsored by Yum Yum Bars.

3. Ads promoting the free issue featured on "homepage" of digital comics store. Link to free comic.

4. Ads promoting Yum Yum Bars featured during the "Strongman #1" comic. This could be a physical ad worked into the "pages" of the digital comic -- but most likely a banner ad of some kind that is present via the digital comics reader. This ad could be clicked off, or collapsed into a one-line ad that is less intrusive. The ad would, of course, lead to the Yum Yum Bars site.

5. There could also be an interstitial ad for Yum Yum Bars flashing halfway through the comic -- similar to what Hulu does with their ads. You can't scroll past this ad.

6. Now, the comics publisher could also work with Yum Yum Bars to create a custom comic featuring Yum Yum Bars.

7. A digital comics provider could also offer free "comic bucks" for anyone who clicks on certain ads or downloads custom comics.

Really, the possibilities are endless here; it opens up a whole new realm of advertising & marketing via comic books.

Source: http://comicsforipad.blogspot.com/2010/08/advertisers-eying-digital-comics.html

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Why Advertisers support Adsense ?

Why Advertisers support Adsense ?

Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget increases, their position increases, and as their position increases, they get more traffic.
This has lead to over 140,000 companies choosing to advertise with them, and they advertise in a number of ways. The first way is through is through appearing on Google searches, the second is through appearing on distributors websites, and the third is through appearing in distributors search results. As advertisers appear in Google searches, the question is sometimes asked. Why do they choose to advertise with distributors as well?
One reason for this is scalability. Those who originally choose to advertise in search results and who were getting a ROI (return on investment) will decide at one point that they need to identify other advertising opportunities. With thousands of websites which have the capacity to display their adverts the advertisers can gain further exposure very quickly.
Another reason why advertisers choose to advertise in Google distributors websites is that it gains them further exposure. 60% of internet users do not use Google, so the advertiser can appeal to a wider audience through choosing to opt for distribution channels. Many website users may be looking to buy a product such as a phone, yet instead of coming across a website which sells such a product, they come across an article. If the article is on a website which contains Adsense then inevitably advertisers can use this channel to penetrate their audience.
Another reason why advertisers choose adsense is because they trust Google. The company is renowned for being an ethical company who are fun to work whilst providing free services to millions worldwide. Advertisers feel that money invested with Google is safe. Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that this is an issue which Google wants to stop and hopefully will eventually. Advertisers are happy that Google admits a problem exits and provides refunds accordingly.
The trust in Google also stems from a trust in pricing. The pricing is set by market forces and therefore advertisers never feel that publishers or Google are overpricing the service. This means that as long as advertisers are able to advertise they will continue to do so, if not at the same rates.
Another strong advantage for advertisers is that they can appear where publishers promote their service. An example of this can seen if you consider a publisher who is discussing the benefits of new IT software. If a software retailer appears on the website then inevitably they will be the likely source from which the web surfer will purchase the product. If the surfer is not interested then you could argue that they would not click on the advert.
The service which Google provides has created an opportunity for businesses of all sizes to advertise. Although the issue of click fraud still plagues the service it is till widely regarded as the best. New businesses attempt to promote themselves on the web, whilst established brands alike choose to attract interest in their service using the same technique.
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Recommended links:
Adsense Report
A Closer look at Adsense
Protecting your Adsense Account
 A Guide To Adsense
"Adsense" The Dollar Production Factory (Kindle Edition)

Source: http://easymarketingtipsforeveryone.blogspot.com/2010/08/why-advertisers-support-adsense.html

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More on Product Placement in Books

Source: http://bookendslitagency.blogspot.com/2010/08/more-on-product-placement-in-books.html

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CMF ADS: Infected by a superbug!

One month ago i started again to buy for several dollars campaign ads in CMF Ads Network instead of buying one of their low-cost Network ads (which by the way exploit just the CMF ADS publishers!).

As there are not many campaign ads running anymore in CMF Ads because they missed out that low-cost Network ads will harm their monetary system and as we can see leads to a severe recession with deflationary tendencies in their CMF ADS economy (a blog post about the devastating economical situation in the CMF ADS Network is prepared for Monday. There i will bring some light into their newly announced changes and "improvements").

When Network Ads (NA) got introduced, they've been running equally side by side with Campaign ads (CA).

This meant when you had SINGLE Ad widget and 2 CA, each CA got 50% of the available page views.

From end of January 2010 on around 8 - 12 NA have been running additionally each month which reduced the visibility for CA, especially on single ad widgets.

ONE CA would get now only -> 100% page views/(10-14 Ads) = 7 - 10 % of the available page views.

For a blog with 10.000 page views, your ad views would have been reduced from 5.000 to just 700 - 1.000 ad views. Most likely you paid up to 1 $ for that ad spot! Now the return in ad views would have been just like a low traffic blog on which you could advertise for 0.25 $ or less!

One week after the introduction of their Network Ads CMF ADS announced that the equal sharing will be changed and NA will show up only 30% of the time when they are running. This should mean CA could get 70% of the available page views - theoretically!

In the last weeks i had some extreme examples in which this was and still is completely NOT THE CASE. There have been some high-traffic blogs which get several thousand page views and my Campaign ad should get at least 1.000 page views after 10 days but instead of getting 100 ad views/day, the ad showed up just 35 - 45 times daily (in other cases up to 75% less views).

The behavior of the Campaign ad is just like before their announced change to a 30% reservation for Network ads. It had to share the page views EQUALLY with the Network Ads and didn't get 70% of the available page views!

Taking as example Ben Barden's Blog (CMF Ads Admin). This blog gets roughly 1.400 page views/month.

30% would be around 400 page views reserved for all running Network Ads, so a Campaign Ad should be exposed 1.000 times/month.

In my case i got just 170 ad views within 20 days instead of 500 ad views (excluding the surge in the first 5 days)!

In an email conversation in which i told Ben about this matter with the two "high-traffic" blogs, he replied me as if there is NO WEIGHTING and that the page views i received are the correct numbers even when Network ads should just get 30% of the available page views.

For a better view of the e-mail click on the screenshot!

Hopefully this superbug in their code could be changed to an algorithm in which Campaign ads are favored with 70% as they give paying advertisers a bigger portion of exposure when you want to buy an ad individually and publishers can earn again more money because they deliver the ad views an advertiser deserves!

I'm sorry for the members which ads got cancelled in the last days and weeks as their CPM was -due to this superbug - much higher than the 10 cents which i'm usually calculating to pay for my ad views.

Source: http://cornys-moneypage.blogspot.com/2010/08/cmf-ads-infected-by-superbug_15.html

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